SBC 503

Fall 2017 All Classes

All Classes

Consumer Insights I

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Credit: 3 hours.

The course explores how cultural, sociological and psychological factors shape consumer behavior. It will provide an overview of the key concepts of the discipline of consumer behavior and enable students to put into practice the new found understanding of consumer behavior to shape branding strategies.

3 graduate hours. No professional credit. Approved for Letter and S/U grading. Prerequisite: Restricted to MS: SBC students.

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SBC 503 class schedule data for fall 2017
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	69370	Online	A	ARRANGED	n.a.	n.a.	Hitchon, J	Date Range: 11/27/17-12/24/17 Special Approval: Departmental Approval Required Section Info: The course explores how cultural, sociological and psychological factors shape consumer behavior. This course will provide an overview of the key concepts of the discipline of consumer behavior and will enable students to put into practice their newfound understanding of consumer behavior to shape branding strategies. Non-Degree seeking students may enroll on a space-available basis with consent of the department. To request enrollment, please complete the “Non-Degree Enrollment Request Form” here: https://sbc.illinois.edu/non-degree-request-information/https://illinois.edu/fb/sec/9478165. Restriction(s): Restricted to MS: Strat Brand Comm Onl -UIUC or NDEG:Strat Brand Comm onl-UIUC.