SBC 501

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Credit: 2 hours.

Within the context of globalization, the course underscores the importance of understanding consumers' values, attitudes, and behaviors for effective product positioning, brand value and effective marketing communications across boarders. Focus on consumer behavior and brand positioning across local, regional, and global contexts. This course is designed to provide students with an advanced understanding of consumer behavior in a global context.

2 graduate hours. No professional credit. Prerequisite: Restricted to MS SBC students.

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