BADM 523

spring 2015

All Classes

Consumer Behavior

Credit: 4 hours.

Studies alternative models of buyer behavior; focuses attention on psychological, sociological, and economic factors including motivation, learning, attitudes, personality, reference groups, social stratification, demographics, life-styles, and cross-cultural differences and their impact on purchasing, consumption, and choice decisions.

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Detail	Status		CRN	Type	Section	Time	Day	Location	Instructor