ACE 436
Spring 2013 Part of Term 1
Jan 14-May 1
Credit: 4 hours.
Provides participants an in-depth, experiential immersion into the complex issues and constraints that confront international marketing channel participants. Contextually grounded and themed in a specific industry, the course combines on-campus lectures with an intensive international immersion experience to Europe, Asia, or Latin America. By following the complete marketing channel from raw materials procurement to final consumption, participants gain first-hand knowledge of the necessary managerial decision-making skills required to successfully operate in today's global business environment.
Same as BADM 436. May be repeated to a maximum of 8 undergraduate and/or 8 graduate hours. Prerequisite: Consent of instructor.
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
|---|---|---|---|---|---|---|---|---|
|
48493
|
Lecture-Discussion
|
T
|
3:00PM
-4:50PM
|
W
|
Mumford Hall
|
Goldsmith, P
Barnard, J |
|