ADV 590

Fall 2013 Part of Term B

Part of Term B
Oct 21-Dec 11

Special Topics in Advertising

Course in Catalog

List of Terms offered

Credit: 1 TO 4 hours.

May be repeated in the same or in multiple semesters if topics vary. Prerequisite: Consent of department.

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ADV 590 class schedule data for fall 2013
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	56180	Lecture-Discussion	R	4:00PM -6:50PM	TR	David Kinley Hall	Vargas, P	Part of Term: B Date Range: 10/21/13-12/11/13 Credit: 4 hours Section Title: Psychology of Advertising Section Info: Topic: Psychology of Advertising Description: This course is designed to familiarize students with theory and research at the intersection of advertising and psychology. It will explore issues such as: basic research methodology, the emergence of trends, attitudes and persuasion, human and brand personality, cross-cultural advertising, implicit consumer cognition, and coolness. Meets with ADV 478-R (CRN 61095) Restriction(s): Not intended for Undergrad - Urbana-Champaign.
	62657	Lecture-Discussion	SR	5:00PM -5:50PM	W	Gregory Hall	Hall, S Clifton, R	Part of Term: B Date Range: 10/21/13-12/11/13 Special Approval: Instructor Approval Required Credit: 2 hours Section Title: Advertising Industry Section Info: This course will cover a variety of topics designed to help students learn more about, and be better prepared to enter, the advertising industry as professionals. Course content will include an overview of career opportunities available in the field of advertising, successful strategies for obtaining and building careers in the industry, as well as interactive sessions with advertising professionals. This course will also contain 10 days of field study in Los Angeles and San Francisco, CA, where the class will meet with industry professionals at advertising agencies, social media companies, clients, and other industry companies. More information and application are available here: http://experience.media.illinois.edu/studydomestic-ca/