ADV 481
spring 2012
All Classes
Advertising Research Methods
Credit: 3 hours.
Overview of basic concepts of research methodology with particular emphasis on advertising research. Computer analysis and interpretation of actual data sets; measurement with both structured and unstructured techniques; principles of survey and experimental design.
No graduate credit. Prerequisite: ADV 300 and a specified course in statistical methods.
Students must register for one discussion and one lecture section.
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