ADV 450

spring 2012
 
All Classes
Content Creation

Credit: 3 hours.

Explores theories of creativity; situates creativity and creative practices within the social structure of organizations that develop creative content; examines the relationship between creative strategy, creative concepts and creative executions; exposes students to the practice of creating content for traditional and non-traditional media vehicles.

No graduate credit. Prerequisite: ADV 300.

Advertising majors will be given first priority. Students must register for one lab and one lecture section.

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