ADV 494

Fall 2012 Part of Term 1

Part of Term 1
Aug 27-Dec 12

Persuasion Consumer Response

Credit: 3 hours.

Addresses what makes a mass-mediated message persuasive by reviewing theories of mass communication and persuasion, consumer information-processing, and advertising effectiveness measures.

No graduate credit. Prerequisite: ADV 481.

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ADV 494 class schedule data for fall 2012
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	29766	Lecture-Discussion	A	3:30PM -4:50PM	TR	Lincoln Hall	Mitchell, A	Part of Term: 1 Date Range: 08/27/12-12/12/12 Credit: 3 hours Restriction(s): Restricted to Agr & Environmental Cmc & Educ or Advertising or Agricultural Communications major(s). Not intended for students with Freshman or Sophomore class standing.