ADV 481

Fall 2012 Part of Term 1

Part of Term 1
Aug 27-Dec 12

Advertising Research Methods

Credit: 3 hours.

Overview of basic concepts of research methodology with particular emphasis on advertising research. Computer analysis and interpretation of actual data sets; measurement with both structured and unstructured techniques; principles of survey and experimental design.

No graduate credit. Prerequisite: ADV 300 and a specified course in statistical methods.

Students must register for one discussion and one lecture section.

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ADV 481 class schedule data for fall 2012
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	51333	Lecture-Discussion	A	2:00PM -3:20PM	TR	Digital Computer Laboratory	Vargas, P	Part of Term: 1 Date Range: 08/27/12-12/12/12 Restriction(s): Restricted to Agr & Environmental Cmc & Educ or Advertising or Agricultural Communications major(s). Restricted to students with Junior or Senior class standing.