ADV 590

Fall 2010

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Special Topics in Advertising
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Credit: 2 OR 4 hours.

May be repeated in the same or in multiple semesters if topics vary. Prerequisite: Consent of department.

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CRN Type Section Time Day Location Instructor Section Details
50466
Lecture
D
6:00PM -7:20PM
M
Location Pending
Berry, W
Part of Term:
B
Date Range:
10/18/10-12/08/10
Special Approval:
Departmental Approval Required
Credit:
4 hours
Section Info:
Topic: Advertising Across Borders and Cultures: Consumerism in la Republica Dominicana Students will engage in critical study of the variety of distinctive cultural factors that impact global advertising and public relations. For example: How are products such as toothpaste, cereal, cosmetics, automobiles or cell phones advertised in other countries, compared to the way those same items are promoted in the United States? What can advertising tell us about class, racial and gender divisions within a country? How is America's good life (e.g., Disney World, Bud Light, Beverly Hills, South Beach, designer running shoes, t-shirts and jeans, text-messages, etc.) advertised to international consumers? The course will look beyond the BRIC countries (Brazil, Russia, India, China) and explore consumerism in other emerging markets. In addition, the class will travel January 2, 2011 - January 15, 2011 to three major cities within the Dominican Republic and meet with professionals in advertising and public relations. Students will explore Dominican culture through visits to museums, street markets, beachside art exhibitions, and tours of historic sites of the Colonial Zone in Santo Domingo, which was founded in 1496. Students must register through the Study Abroad office.
Restriction(s):
Restricted to Graduate - Urbana-Champaign.
55635
Lecture-Discussion
F
9:30AM -10:50AM
TR
384 Armory
Nelson, M
Part of Term:
1
Date Range:
08/23/10-12/08/10
Credit:
4 hours
Section Info:
Topic: Global Advertising This class explores theories of culture and applies them to advertising issues in the context of globalization. Through case studies and an applied research paper, students will develop local and global message strategies. Prerequisite: ADV 300 or equivalent. Meets with ADV 476-F (CRN 55557).
Restriction(s):
Not intended for Undergrad - Urbana-Champaign.
56180
Lecture-Discussion
R
4:00PM -6:50PM
MW
384 Armory
Vargas, P
Part of Term:
B
Date Range:
10/18/10-12/08/10
Special Approval:
Approval Req - See Class Sched
Credit:
4 hours
Section Info:
Topic: Psychology of Advertising Meets with ADV 400-R (CRN 55662) Description: This course is designed to familiarize students with theory and research at the intersection of advertising and psychology. It will explore issues such as: basic research methodology, the emergence of trends, attitudes and persuasion, human and brand personality, cross-cultural advertising, implicit consumer cognition, and coolness.
Restriction(s):
Not intended for Undergrad - Urbana-Champaign.
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