ADV 199

Fall 2010

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Undergraduate Seminar
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Credit: 1 TO 5 hours.

May be repeated to a maximum of 12 hours in separate semesters, if topics vary.

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CRN Type Section Time Day Location Instructor Section Details
55788
Lecture-Discussion
J
3:00PM -5:50PM
M
123 Gregory Hall
Slater, J
Part of Term:
1
Date Range:
08/23/10-12/08/10
Degree Notes:
Discovery course.
Credit:
3 hours
Section Info:
Topic: A Branded Nation: The Culture and Meaning of Brands in Everyday Life Course Description. This course will explore the economic and social landscape that has facilitated the transition of the brand from commodity to icon. Students will explore the development of brand cultures and assess the tactics used by marketers in developing brand experiences that enhance the emotional connections consumers have with brands. The course will offer students the opportunity to analyze brands as culture while developing insights as to how a brand becomes a cult brand and consumers use these brands for emotional reasons more so than rational reasons. This will include case studies of brands such as Nike, Apple, Harley Davidson, Star Trek, Ikea and Coca-Cola. Brand managers will be invited to speak to the class. As a final project, students will create a multi-media presentation of a brand culture they have developed. For more information, go to: http://www.media.illinois.edu/faculty/slater.html. First Year Discovery Program Course. Registration restricted to freshmen. Students should enroll in only one Discovery course.
Restriction(s):
Restricted to First Time Freshman students.
45303
Lecture-Discussion
S
5:00PM -7:50PM
T
7 Weston Hall
Hall, S
Part of Term:
1
Date Range:
08/23/10-12/08/10
Credit:
3 hours
Section Info:
Topic: The Communications Industry: Places, Practices and the Pillsbury Doughboy. This course will cover a variety of topics designed to help students learn more about the communication industry, with an emphasis on the organizations, people and practices that make things happen in advertising, public relations, journalism and media. Registration restricted to freshmen in the Weston Exploration program.
Restriction(s):
Restricted to Weston Explorer Program students.
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