BADM 522

spring 2009

All Classes

Marketing Models

Credit: 4 hours.

Concepts, methods, and applications of decision modeling to marketing issues including segmentation, targeting and positioning, new product design and development, advertising, sales force and promotion planning, and sales forecasting. Assists students to build "smart" spreadsheets to improve marketing decisions. Prerequisite: First year of the MBA program or equivalent.

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Detail	Status		CRN	Type	Section	Time	Day	Location	Instructor