ADV 199

Spring 2009

Part of Term 1
Jan 20-May 6
Undergraduate Seminar
Course in Catalog
List of Terms offered
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Credit: 1 TO 5 hours.

May be repeated to a maximum of 12 hours in separate semesters, if topics vary.

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CRN Type Section Time Day Location Instructor Section Details
43676
Lecture-Discussion
P
5:00PM -7:50PM
T
7 Weston Hall
Hall, S
Part of Term:
1
Date Range:
01/20/09-05/06/09
Credit:
3 hours
Section Info:
Topic: "The Communications Industry: Places, Practices and the Pillsbury Doughboy" . This course will cover a variety of topics designed to help students learn more about the communication industry, with an emphasis on the organizations, people and practices that make things happen in advertising, public relations, journalism and media. First Year Discovery Program Course. Registration restricted to freshmen and students in the Weston Exploration Program. Students should enroll in only one Discovery course.
48770
Lecture-Discussion
V
12:00PM -2:50PM
M
137 Armory
Vargas, P
Part of Term:
1
Date Range:
01/20/09-05/06/09
Credit:
3 hours
Section Info:
Topic: "The Psychology of Advertising" Students enrolled in this course will begin by learning about psychology as a science, how psychological (and marketing) research is conducted, and how we come to develop verifiable knowledge about the human mind. We will study attitudes, influence techniques, conformity, and persuasion, paying particular attention to topics such as the unconscious mind, and subliminal persuasion. We will also learn about how the self-concept and individual goals can have an impact on advertising receptivity (is it better to position a product with unrealistically attractive models, or with more average, flawed models?). Finally, we will consider the global marketplace by examining cross-cultural psychology and the use of different advertising appeals in different cultures. First Year Discovery Program Course. Registration restricted to freshmen. Students should enroll in only one Discovery course. Students who enroll in more than one may be dropped from the additional Discovery courses. For course descriptions, see the Discovery Program booklet.
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