ADV 494

Spring 2008 All Classes

All Classes

Persuasion Consumer Response

Credit: 3 hours.

Addresses what makes a mass-mediated message persuasive by reviewing theories of mass communication and persuasion, consumer information-processing, and advertising effectiveness measures.

3 undergraduate hours. No graduate credit. Prerequisite: ADV 481.

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ADV 494 class schedule data for spring 2008
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	30746	Lecture-Discussion	A	1:00PM -2:20PM	TR	110 Speech & Hearing Science Bldg	Glennon, I	Part of Term: 1 Date Range: 01/14/08-04/30/08 Section Info: Note: Students must meet the prerequisite (ADV 481). Prereqs will be enforced. This course is open only to Advertising majors and Agricultural Communications majors only. Restriction(s): Restricted to Agr & Environmental Cmc & Educ or Advertising major(s).