ADV 481

Spring 2008 All Classes

All Classes

Advertising Research Methods

Credit: 3 hours.

Overview of basic concepts of research methodology with particular emphasis on advertising research. Computer analysis and interpretation of actual data sets; measurement with both structured and unstructured techniques; principles of survey and experimental design. Course information: 3 undergraduate hours. No graduate credit. Prerequisite: ADV 300 and a specified course in statistical methods.

Students must register for one discussion and one lecture section.

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ADV 481 class schedule data for spring 2008
CRN	Type	Section	Time	Day	Location	Instructor	Section Details
30696	Discussion/ Recitation	AD1	5:00PM -5:50PM	M	3 Gregory Hall	Yang, J	Part of Term: 1 Date Range: 01/14/08-04/30/08
30711	Discussion/ Recitation	AD2	6:00PM -6:50PM	M	3 Gregory Hall	Yang, J	Part of Term: 1 Date Range: 01/14/08-04/30/08
30715	Discussion/ Recitation	AD3	7:00PM -7:50PM	M	3 Gregory Hall	Oh, S	Part of Term: 1 Date Range: 01/14/08-04/30/08
30719	Discussion/ Recitation	AD4	5:00PM -5:50PM	W	3 Gregory Hall	Oh, S	Part of Term: 1 Date Range: 01/14/08-04/30/08
30721	Discussion/ Recitation	AD5	6:00PM -6:50PM	W	3 Gregory Hall	Oh, S	Part of Term: 1 Date Range: 01/14/08-04/30/08
30724	Lecture	AL1	3:30PM -4:50PM	MW	192 Lincoln Hall	Vargas, P	Part of Term: 1 Date Range: 01/14/08-04/30/08 Section Info: Prerequisite: ADV 300 and a specified course in statistical methods. Prerequisites will be enforced. This course is open only to Advertising majors and Agricultural Communications majors only. Restriction(s): Restricted to Agr & Environmental Cmc & Educ or Advertising major(s).