ADV 400

Fall 2007 All Classes

All Classes

Special Problems

Credit: 2 OR 3 hours.

Special projects, research, and independent reading in advertising for students capable of individual work under the guidance of a faculty adviser.

2 or 3 undergraduate hours. No graduate credit. May be repeated in the same or in multiple semesters, if topics vary. Prerequisite: Written research proposal and consent of department.

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ADV 400 class schedule data for fall 2007
CRN	Type	Section	Time	Day	Location	Instructor	Section Details
10112	Independent Study		ARRANGED	n.a.	Location Pending		Part of Term: 1 Date Range: 08/22/07-12/07/07 Special Approval: Instructor Approval Required
50465	Lecture	D	ARRANGED	n.a.	Location Pending	Berry, W	Part of Term: B Date Range: 10/15/07-01/11/08 Special Approval: Instructor Approval Required Credit: 3 hours Section Info: Topic: Advertising Across Borders - Consumerism in Neo-Emerging Markets. Students will engage in critical study of the variety of distinctive cultural factors that impact global advertising and public relations. For example: How are products such as toothpaste, cereal, cosmetics, automobiles or cell phones advertised in other countries, compared to the way those same items are promoted in the United States? What can advertising tell us about class, racial and gender divisions within a country? How is America�s �good life� (e.g., Disney World, Bud Light, Beverly Hills, South Beach, designer running shoes, t-shirts and jeans, text-messages, etc.) advertised to international consumers? The course will look beyond the BRIC countries (Brazil, Russia, India, China) and explore consumerism in other emerging markets. In addition, the class will travel (December 26, 2007-January 11, 2008) to three major cities within the Dominican Republic and meet with professionals in advertising and public relations. Students will explore Dominican culture through visits to museums, street markets, beachside art exhibitions, and tours of historic sites of the Colonial Zone in Santo Domingo, which was founded in 1496. A professor in advertising will travel with the class as well as teach the course. Restriction(s): Restricted to Undergrad - Urbana-Champaign.
50467	Lecture	E	ARRANGED	n.a.	Location Pending	Hall, S	Part of Term: B Date Range: 10/15/07-01/11/08 Special Approval: Instructor Approval Required Credit: 3 hours Section Info: Title: Advertising, Culture and Communication Contexts in Europe. This course will allow students to study consumer culture in Europe. Students will explore the relationships that exist between consumers, advertising, culture and the communications industry in Europe with an emphasis on the cities of London and Paris. To increase their knowledge and understanding of how consumer culture abroad differs from American contexts, students will participate in industry immersion activities with organizations, people and practices associated with advertising, public relations, integrated marketing communications and media. The course will include cultural immersion activities, interactive sessions with communications professionals/organizations and applied learning projects to enhance their overall learning experience. The majority of travel (December 26, 2007-January 11, 2008) will occur in London, with a three day trip to Paris. Restriction(s): Restricted to Undergrad - Urbana-Champaign.
49679	Lecture-Discussion	K	5:00PM -7:50PM	W	145 Armory	Mincyte, D	Part of Term: 1 Date Range: 08/22/07-12/07/07 Credit: 3 hours Section Info: This course is open only to Advertising majors and Agricultural Communications majors. Topic: Fit, Fat and Fashion: Body Image in Advertising and Consumer Culture. This course examines body images in advertising and consumer culture. Students will learn about cultural, political and economic factors shaping representations of human bodies in the media. This course will increase students' sophistication in understanding the issues of representing race, gender, age, health and social status. This course will also cover public health effects of poor body image and its role in contemporary nutrition marketing. Restriction(s): Restricted to Agr & Environmental Cmc & Educ or Advertising major(s). Restricted to Undergrad - Urbana-Champaign.
49762	Lecture-Discussion	L	5:00PM -7:50PM	T	145 Armory	Stein, M	Part of Term: 1 Date Range: 08/22/07-12/07/07 Credit: 3 hours Section Info: This course open only Advertising majors, and Agricultural Communications majors. TOPIC: PR and Promotions. This course addresses public relations strategy and practice, promotions, publicity campaigns, and media writing. Restriction(s): Restricted to Agr & Environmental Cmc & Educ or Advertising major(s). Restricted to Undergrad - Urbana-Champaign.
50848	Conference	NSA	ARRANGED	n.a.	Location Pending	Hall, S	Part of Term: 1 Date Range: 08/22/07-12/07/07 Special Approval: Instructor Approval Required Credit: 3 hours Section Info: Note: SUBARU campaign This is an advertising/integrated communication campaign course. Instructor permission is required.
49682	Lecture-Discussion	V	6:00PM -8:50PM	M	242 Bevier Hall	Nelson, M	Part of Term: 1 Date Range: 08/22/07-12/07/07 Credit: 3 hours Section Info: This section is open only to College of Communications majors and premajors and Agricultural Communications majors. Topic: Contemporary Issues in Global Advertising and Consumer Behavior Meets with ADV 590-V (CRN 49683) Students must have completed ADV 300. This course introduces students to the understanding of culture from anthropological and psychological perspectives with a focus on subjective perceptions and shared understandings (values, attitudes, lifestyles, rituals). Students then discover and apply the consequences of cultural similarities and differences to the understanding of advertising and consumer behavior. A variety of communication problems are presented through case studies, with emphasis on effectiveness and ethics, in a range of international contexts. Students also gain an understanding of glbalization issues, and the political, economic, and regulatory framework within which global advertising professionals must operate. Restriction(s): Restricted to Undergrad - Urbana-Champaign.