FR 543

Spring 2006 All Classes

All Classes

French Studies

Credit: 4 hours.

Flexible course limited only by the concentration of its material in French; may be activated by student request or faculty proposal.

May be repeated to a maximum of 16 hours if topics vary.

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FR 543 class schedule data for spring 2006
CRN	Type	Section	Time	Day	Location	Instructor	Section Details
43817	Lecture-Discussion	E	1:00PM -2:50PM	T	398 Lincoln Hall	Mathy, J	Part of Term: 1 Date Range: 01/17/06-05/03/06 Credit: 4 hours Section Info: Topic: Versions francaises de l' Amerique.
43822	Lecture-Discussion	P	1:00PM -2:50PM	R	398 Lincoln Hall	Flinn, M	Part of Term: 1 Date Range: 01/17/06-05/03/06 Credit: 4 hours Section Info: Film seminar.
32955	Lecture-Discussion	R	3:00PM -4:20PM	TR	312 Davenport Hall	Martin, E	Part of Term: 1 Date Range: 01/17/06-05/03/06 Section Info: Topic: Introduction to French Advertising. Taught in French, this course explores the inner workings of the advertising industry in France, from the competition for company clients and initial briefing, to market research, copy design, testing, and media planning. Course participants engage in the various interactions one might encounter in this environment and design as part of a `creative team? an advertising campaign for a particular product. Other topics explored include humor and word play in French advertising, strategies used for targeting different age groups, regulation of the industry, and the latest trends in advertising. To draw cross-cultural comparisons, we will also examine adaptations of international advertising (such as global campaigns for IBM, McDonald?s, Toyota, and so on) for French audiences and explore documentaries on advertising from around the world (e.g., Culture Pub) along with testimonials from those working on international accounts for the top ad agencies in Paris.