ADV 481

Spring 2005 All Classes

All Classes

Advertising Research Methods

Credit: 3 hours.

(ADV 381) Overview of basic concepts of research methodology with particular emphasis on advertising research. Computer analysis and interpretation of actual data sets; measurement with both structured and unstructured techniques; principles of survey and experimental design.

Prerequisite: ADV 300; and a specified course in statistical methods. 3 undergraduate hours. No graduate credit.

Students must register for one discussion and one lecture section.

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ADV 481 class schedule data for spring 2005
CRN	Type	Section	Time	Day	Location	Instructor	Section Details
30696	Discussion/ Recitation	AD1	5:00PM -5:50PM	M	14A Gregory Hall	Vargas, P	Part of Term: 1 Date Range: 01/18/05-05/04/05 Restriction(s): Restricted to students with Junior or Senior class standing.
30711	Discussion/ Recitation	AD2	6:00PM -6:50PM	M	14A Gregory Hall	Vargas, P	Part of Term: 1 Date Range: 01/18/05-05/04/05 Restriction(s): Restricted to students with Junior or Senior class standing.
30719	Discussion/ Recitation	AD4	5:00PM -5:50PM	W	14A Gregory Hall	Vargas, P	Part of Term: 1 Date Range: 01/18/05-05/04/05 Restriction(s): Restricted to students with Junior or Senior class standing.
30721	Discussion/ Recitation	AD5	6:00PM -6:50PM	W	14A Gregory Hall	Vargas, P	Part of Term: 1 Date Range: 01/18/05-05/04/05 Restriction(s): Restricted to students with Junior or Senior class standing.
30724	Lecture	AL1	3:45PM -4:50PM	MW	319 Gregory Hall	Vargas, P	Part of Term: 1 Date Range: 01/18/05-05/04/05 Restriction(s): Restricted to students with Junior or Senior class standing.