The winter session is open to all undergraduate students to enroll in only 1 class. All classes are delivered completely online.

ADV 150

Winter 2025-2026
 
All Classes
Introduction to Advertising

Credit: 3 hours.

Introduction to the practice and profession of advertising. Course material covers various functional areas of advertising and integrated brand promotion, including account planning, creative, media, research, consumer behavior, sales promotion and interactive advertising. Topics also include how advertising relates to society in cultural, social, ethical and regulatory contexts. Open to all undergraduate majors.

This course satisfies the General Education Criteria in Winter 2025-2026 for:

  • Social & Beh Sci - Soc Sci
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