SBC 510

Summer 2026 Part of Term A

Part of Term A
May 18-Jun 26

Messaging Strategy

Credit: 3 hours.

Creating and executing successful messages across communication channels. Explores the development of persuasive messaging through theories of persuasion, consumer-information processing and theories of creativity. The course examines the relationship between creative strategy and creative executions while allowing students to practice creating content for traditional and non-traditional media. Strategic brand communication manages every message and contact point within an organization. Audiences include not only consumers, but employees, stockholders, the media, and others.

Students may not earn credit for SBC 510, Messaging Strategy, if credit was earned for SBC 508, Messaging Strategy, prior to Spring 2021. Prerequisite: SBC 507.

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SBC 510 class schedule data for summer 2026
	Status		CRN	Type	Section	Time	Day	Location	Instructor	Section Details
			42448	Online	A	ARRANGED	n.a.	n.a.	Mabry-Flynn, A	Availability: Open (Restricted) Part of Term: A Date Range: 05/18/26-06/28/26 Section Info: Non-degree students may enroll on a space-available basis with consent of the department. To request enrollment, please contact ms-sbc@illinois.edu. Restriction(s): Restricted to MS: Strat Brand Comm Onl -UIUC.