SBC 510

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Credit: 3 hours.

Creating and executing successful messages across communication channels. Explores the development of persuasive messaging through theories of persuasion, consumer-information processing and theories of creativity. The course examines the relationship between creative strategy and creative executions while allowing students to practice creating content for traditional and non-traditional media. Strategic brand communication manages every message and contact point within an organization. Audiences include not only consumers, but employees, stockholders, the media, and others.

Students may not earn credit for SBC 510, Messaging Strategy, if credit was earned for SBC 508, Messaging Strategy, prior to Spring 2021. Prerequisite: SBC 507.

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