RST 515
Fall 2025 Part of Term B
Part of Term B
Oct 20-Dec 10
Oct 20-Dec 10
Credit: 4 hours.
Examines quality service issues and service strategies needed to attain competitive advantage across leisure industries. Using a customer-focused management framework, the course focuses on customer satisfaction and retention, linking service quality, customer lifetime value, profitability segmentation, services mapping, understanding customer expectations and developing service and customer-focused relationship marketing strategies.
Section Status updates every 10 minutes.
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
|---|---|---|---|---|---|---|---|---|
|
79924
|
Online
|
OLM
|
ARRANGED
|
n.a.
|
n.a.
|
Rich, S
|
|