RST 515
Summer 2024 Part of Term S2
Part of Term S2
(8 week) Jun 10-Aug 1
(8 week) Jun 10-Aug 1
Credit: 4 hours.
Examines quality service issues and service strategies needed to attain competitive advantage across leisure industries. Using a customer-focused management framework, the course focuses on customer satisfaction and retention, linking service quality, customer lifetime value, profitability segmentation, services mapping, understanding customer expectations and developing service and customer-focused relationship marketing strategies.
Section Status updates every 10 minutes.
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
|---|---|---|---|---|---|---|---|---|
|
42264
|
Online
|
OLM
|
ARRANGED
|
n.a.
|
n.a.
|
Cavanaugh, D
Stewart, B |
|