ADV 281

Summer 2024 Part of Term S2A

Part of Term S2A
(1st half) Jun 10-Jul 5

Advertising Research Methods

SHOW FINAL EXAM SCHEDULE

Credit: 3 hours.

Introduces students to the wide spectrum of qualitative and quantitative research techniques that are commonly used in the advertising industry. In addition to examining the principles, methods and techniques of advertising research, the course will address issues such as when research should and should not be conducted, analyzing data sets, forming meaningful research questions, figuring out how to answer the questions, and presenting the answers to these questions in a clear and compelling manner.

Prerequisite: STAT 100 or equivalent or ADV 200.

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ADV 281 class schedule data for summer 2024
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	38283	Online	ONL	ARRANGED	n.a.	n.a.	Ham, C	Part of Term: S2A Date Range: 06/10/24-07/05/24 Section Info: This course will be taught asynchronously (no live sessions). Course will be managed through Canvas and weekly live office hour will be offered (synchronously). Seats will remain restricted to majors until after the College of Media’s ICT application period this spring. If seats remain on the first day of class, they may be opened to campus. Restriction(s): Restricted to students with Sophomore, Junior, or Senior class standing.