MDIA 590

Spring 2024

Part of Term 1
Jan 16-May 1
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Credit: 2 TO 8 hours.

May be repeated in the same or in multiple semesters if topics vary.

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CRN Type Section Time Day Location Instructor Section Details
51949
Independent Study
ARRANGED
n.a.
Location Pending
Part of Term:
1
Date Range:
01/16/24-05/01/24
Special Approval:
Instructor Approval Required
Section Info:
In order to register for this course, students need to complete an Independent Study Form which can be found here: https://go.illinois.edu/GradIndependentStudy. Students must complete all sections of the form before it can be submitted for review by their participating instructor. Once the form has been reviewed and approved by the department, the student will receive further registration information via email from the College of Media Student Services Center.
59680
Lecture-Discussion
1
10:00AM -11:20AM
TR
135 English Building
Maslowska, E
Part of Term:
1
Date Range:
01/16/24-05/01/24
Credit:
4 hours
Section Title:
Algorithms in ADV & Media
Section Info:
Algorithms in Advertising and Media: Algorithms play an increasingly important role in the creation and purchase of digital advertising and other media. Programmatic buying, profiling of consumers using traces of their web activity, behavior prediction, and personalization can make advertising more effective. At the same time, there is lack of transparency in how algorithms work and what their impact on consumers and advertising effectiveness is. This course will tackle questions related to the role of algorithms in today’s advertising and media. We will discuss issues like the role of algorithms in message development and delivery, ad effectiveness, consumers’ theories of algorithms, societal, ethical, and legal issues. We will read literature from advertising, psychology, communication, human-computer interaction, and marketing. Meets with ADV 594 A (63887).
52982
Lecture-Discussion
EDP
1:00PM -3:50PM
T
3 Gregory Hall
Long, D
Part of Term:
1
Date Range:
01/16/24-05/01/24
Credit:
4 hours
Section Title:
Essential Digital Production
Section Info:
Graduate training in key digital media making skills for academic research, teaching, and professionalization. Through individual and group projects, students will learn video and audio production, editing and postproduction, photography, and web design/coding. Fundamental concepts in and approaches to digital humanities will also be covered. Individual final projects designed around students’ research interests allow them to explore a wider array of technologies and methodologies. No previous production experience or personal equipment required. Meets with MACS 590 EDP (75644).
Restriction(s):
Not intended for Undergrad - Urbana-Champaign.
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