CMN 508
Spring 2024 Part of Term A
Part of Term A
Jan 16-Mar 8
Jan 16-Mar 8
Credit: 4 hours.
Introduction to theoretical frameworks, research, and applications of health marketing. Literature from contributing disciplines will be reviewed (e.g., advertising, communication, marketing, public health, political science, psychology and sociology) and key aspects of campaign development will be discussed (e.g., formative research, audience segmentation, message tailoring and evaluation).
4 graduate hours. No professional credit. Prerequisite: Restricted to students in the Master of Science in Health Communication (HCOM) Program, or the Certificate in Health Communication (CHC) Program.
Section Status updates every 10 minutes.
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
|---|---|---|---|---|---|---|---|---|
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65528
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Online
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BQ
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ARRANGED
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n.a.
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n.a.
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Quick, B
Weiner, L |
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