SBC 509

Summer 2022 All Classes

All Classes

Strategic Media Management

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Credit: 3 hours.

Analyzes the markets served by various advertising media and factors to consider in the selection and evaluation of media. Markets include investors, employees, and consumer segments. This course will also cover managing media in a global context. This course is designed to provide students with an advanced understanding of media analysis, planning, buying and optimization.

3 graduate hours. No professional credit. Prerequisite: SBC 502, SBC 507. Restricted to MS: SBC students.

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SBC 509 class schedule data for summer 2022
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	39510	Online	A	ARRANGED	n.a.	n.a.	Yao, M	Date Range: 06/27/22-07/31/22 Section Title: Digital Media/Brand Reputation Section Info: A brand's image, reputation and presence can be significantly impacted by the rapidly changing digital media ecosystem, mainstream adoptions of AI, automation, immersive technologies, and swift shifts in audience behavior. This course provides an overview of the digital media landscape as well as practical insights for brand managers and marketing communication professionals to strategically leverage different media channels for different audiences and contexts. Focus on the underlying technological affordances of existing digital media platforms and emerging media technologies. Non-Degree seeking students may enroll on a space-available basis with consent of the department. To request enrollment, please contact ms-sbc@illinois.edu. Restriction(s): Restricted to MS: Strat Brand Comm Onl -UIUC.