MBA 542

Summer 2022 All Classes

All Classes

Digital Marketing Analytics

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Credit: 4 hours.

Introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients.

4 graduate hours. No professional credit. Credit is not given for both MBA 542 and BADM 590, Digital Marketing Analytics.

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MBA 542 class schedule data for summer 2022
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	40554	Online	IMB	ARRANGED	n.a.	n.a.	Hartman, K Park, Y	Date Range: 05/18/22-07/12/22 Section Info: Registration in this section is restricted to students admitted to the iMBA and iMSA degree programs. Restriction(s): Restricted to MBA: (PT) Business Adm -- UIUC, MBA: iMBA Online -UIUC, or MS:Accountancy Online -UIUC.
	40555	Online	ONL	ARRANGED	n.a.	n.a.	Hartman, K Park, Y	Date Range: 05/18/22-07/12/22 Restriction(s): Restricted to NDEG: iMBA Online - UIUC, NDEG:Accountancy Online -UIUC, NDEG: iMBA Online - UIUC, or NDEG:Accountancy Online -UIUC.