CMN 508
Spring 2022 All Classes
All Classes
Credit: 4 hours.
Introduction to theoretical frameworks, research, and applications of health campaigns. Literature from contributing disciplines will be reviewed (e.g., advertising, communication, marketing, public health, political science, psychology and sociology) and key aspects of campaign development will be discussed (e.g., formative research, audience segmentation, message tailoring and evaluation).
Offered Spring terms only. Prerequisite: Only for students enrolled in the MS in Health Communication degree program.
Section Status updates every 10 minutes.
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
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72827
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Online
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BQ
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ARRANGED
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n.a.
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n.a.
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Quick, B
Weiner, L |
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