SBC 509

Summer 2021 All Classes

All Classes

Strategic Media Management

SHOW FINAL EXAM SCHEDULE

Credit: 3 hours.

Analyzes the markets served by various advertising media and factors to consider in the selection and evaluation of media. Markets include investors, employees, and consumer segments. This course will also cover managing media in a global context. This course is designed to provide students with an advanced understanding of media analysis, planning, buying and optimization.

3 graduate hours. No professional credit. Prerequisite: SBC 502, SBC 507. Restricted to MS: SBC students.

My Favorites

My Schedule

Section Status updates every 10 minutes.

SBC 509 class schedule data for summer 2021
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	39510	Online	A	ARRANGED	n.a.	n.a.	Yao, M	Date Range: 06/28/21-08/01/21 Section Info: Analyzes the markets served by various advertising media and factors to consider in the selection and evaluation of media. Markets include investors, employees, and consumer segments. This course will also cover managing media in a global context. This course is designed to provide students with an advanced understanding of media analysis, planning, buying and optimization. 3 graduate hours. No professional credit. Prerequisites are not being enforced for this course. Restricted to MS: SBC students. Non-Degree seeking students may enroll on a space-available basis with consent of the department. To request enrollment, please contact ms-sbc@illinois.edu. Restriction(s): Restricted to MS: Strat Brand Comm Onl -UIUC.