ADV 281

Summer 2021 Part of Term S2

Part of Term S2
(8 week) Jun 14-Aug 5

Advertising Research Methods

SHOW FINAL EXAM SCHEDULE

Credit: 3 hours.

Introduces students to the wide spectrum of qualitative and quantitative research techniques that are commonly used in the advertising industry. In addition to examining the principles, methods and techniques of advertising research, the course will address issues such as when research should and should not be conducted, analyzing data sets, forming meaningful research questions, figuring out how to answer the questions, and presenting the answers to these questions in a clear and compelling manner.

Credit is not given for ADV 281 if credit for ADV 481 has been earned. Prerequisite: ADV 150, STAT 100 or equivalent.

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ADV 281 class schedule data for summer 2021
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	38283	Online	1	12:00PM -1:20PM	T	n.a.	Sar, S	Part of Term: S2 Date Range: 06/14/21-08/05/21 Section Info: Please note: This section will have synchronous (live) sessions, on Tuesdays during the scheduled class day/time listed in Course Explorer. In addition, students will be expected to view video lectures on their own on Thursdays. Students are highly recommended to have a high speed internet connection (preferably not wireless) and a microphone or headset with microphone for course interaction during the live sessions. Seats will remain restricted to majors until after the College of Media’s ICT application period this spring. There are no exceptions. If seats remain on the first day of class, June 14, they may be opened to campus. Restriction(s): Restricted to Advertising or Agricultural Communications or Computer Science & Advertising or Ag Communications-Advertising major(s) or minor(s). Restricted to students with Sophomore, Junior, or Senior class standing.