SOCW 375

Credit: 3 hours.

Enables students to launch and scale social enterprises spanning a wide range of organizations focused on technological innovations, human services, and the performing and visual arts. It couples structured lectures with interactive modules, field trips, guest speakers, and workgroup labs to discuss and troubleshoot startup challenges and opportunities. Modular topics include strategic plans, business models, mapping the external environment, market segmentation, partnership and the value chain, organizational governance, incorporation, the operating plan, human resources, financing, marketing and outreach, branding and identity, legal and liability issues, and monitoring and evaluation. The course develops entrepreneurial and management skillsets through deep engagement with entrepreneurial action.