RST 301

Spring 2021 Part of Term 1

Part of Term 1
Jan 25-May 5

Sport Brand Management

SHOW FINAL EXAM SCHEDULE

Credit: 3 hours.

Provides an in-depth study of sport brand management. Students will learn how to build and manage brands pursuant to the development of brand equity and how to brand architecture strategies and manage brands over time and across geographic boundaries. Students will apply theories and models of branding to sport branding scenarios and making sound business decisions. Student will gain an understanding of the importance of branding and its impact on consumer behavior.

Prerequisite: RST 325 (Marketing in Recreation, Sport and Tourism) or equivalent marketing course or consent of instructor.

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RST 301 class schedule data for spring 2021
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	71414	Online	SBM	ARRANGED	n.a.	n.a.	Woolf, J	Part of Term: 1 Date Range: 01/25/21-05/05/21 Section Info: This is an asynchronous online course that uses Illinois Compass for all course instruction and interaction. You will receive an email from the instructor with specific directives.