MBA 541

Spring 2021 All Classes

All Classes

Marketing in a Digital World

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Credit: 2 hours.

Explores new digital tools and students will discuss the dynamic of power shifting from firms to consumers. Managers will learn how to use these tools to strengthen their marketing efforts, while consumers will learn how to use these tools to enhance their consumption experience. This course also reviews the foundations of marketing (i.e., product, promotion, placement, and price) and discusses how these foundations are being shifted by the rise of new digital tools. A variety of learning techniques will be used, including video lectures, case studies, and interviews with both digital marketers and digital consumers. The learning approach will be highly interactive; and students will have the opportunity to engage in a variety of hands on activities, such as offering new product ideas to various companies.

2 graduate hours. No professional credit. Credit is not given for both MBA 541 and BADM 590, Marketing in a Digital World.

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MBA 541 class schedule data for spring 2021
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	70475	Online	IMB	ARRANGED	n.a.	n.a.	Raquel, S Rindfleisch, A	Date Range: 04/14/21-05/11/21 Section Info: Registration in this section is restricted to students admitted to the iMBA degree program. Restriction(s): Restricted to MBA: (PT) Business Adm -- UIUC, MBA: iMBA Online -UIUC, or MS:Accountancy Online -UIUC.
	70476	Online	ONL	ARRANGED	n.a.	n.a.	Raquel, S Rindfleisch, A	Date Range: 04/14/21-05/11/21 Section Info: Registration in this section is restricted to students who have earned a Bachelors Degree. Restriction(s): Restricted to NDEG: iMBA Online - UIUC, NDEG:Accountancy Online -UIUC, NDEG: iMBA Online - UIUC, or NDEG:Accountancy Online -UIUC.