SBC 503
fall 2021
All Classes
Consumer Insights I
Credit: 3 hours.
Explores how cultural, sociological and psychological factors shape consumer behavior. It will provide an overview of the key concepts of the discipline of consumer behavior and enable students to put into practice the new found understanding of consumer behavior to shape branding strategies.
2 graduate hours. No professional credit. Prerequisite: Restricted to MS: SBC students.
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