RST 515
Fall 2021 All Classes
All Classes
Credit: 4 hours.
Examines quality service issues and service strategies needed to attain competitive advantage across leisure industries. Using a customer-focused management framework, the course focuses on customer satisfaction and retention, linking service quality, customer lifetime value, profitability segmentation, services mapping, understanding customer expectations and developing service and customer-focused relationship marketing strategies.
Section Status updates every 10 minutes.
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
|---|---|---|---|---|---|---|---|---|
|
56822
|
Online
|
XM
|
ARRANGED
|
n.a.
|
n.a.
|
Chen, G
Raycraft, M |
|