MBA 543
fall 2021
All Classes
Digital Media & Marketing
Credit: 4 hours.
Aims to give students ample understanding of the critical role of digital media as the delivery channels of marketing communication and the impacts of digital revolution in marketing and the rise of marketing technology industry, through interaction with the instructor, the content, and other students in the course.
4 graduate hours. No professional credit. Credit is not given for both MBA 543 and BADM 590, Digital Media & Marketing.
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