MACS 364

Fall 2021 Part of Term B

Part of Term B
Oct 18-Dec 8

Topics in Media Business

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Credit: 3 hours.

Addresses the business, industry, and economic implications of the interaction of Internet, television, radio, film, and print outlets through digitization-driven platform and interactive technologies. Explores historical and emergent business models, ownership and work patterns, and investment arrangement related to media convergence. Investigates novel forms of individual and collective labor structures and globally distributed modes of production and consumption. Includes attention to economic and scholarly models seeking to analyze media business structures. Specific topics vary by semester, but may include Google, Disney, and Hollywood studio system, or activist media organizations.

May be repeated for a maximum of 6 hours if topics vary.

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MACS 364 class schedule data for fall 2021
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	58840	Lecture-Discussion	PR	5:00PM -7:50PM	MW	Library	Wilson, C	Part of Term: B Date Range: 10/18/21-12/08/21 Credit: 3 hours Section Title: PR & Entertainment Industry Section Info: This course explores strategies for developing and executing public relations campaigns for media products. The class will identify emergent marketing techniques in promoting film, TV, music, and gaming through digital practices, social media platforms, and branded storytelling. The course will also critically evaluate the role of entertainment institutions and celebrity culture in blurring the line between publicity and art at a time when entertainment figures like Beyonce, Billie Eilish, and Demi Lovato use documentary to promote their work and explore race, depression, and addiction.