ADV 409

Fall 2021 Part of Term 1

Part of Term 1
Aug 23-Dec 8

Media Entrepreneurship

SHOW FINAL EXAM SCHEDULE

Credit: 3 hours.

Introduces students to the foundations of entrepreneurship and evolving business models for media. Students are introduced to the foundation and context of entrepreneurship. The course will cover the skills and practices necessary for new entrepreneurial ventures, as well as the processes of evaluating an idea, assessing the market, and implementing a new venture. Finally, students will examine business case studies for both successful and unsuccessful media start-ups.

3 undergraduate hours. No graduate credit. Prerequisite: Junior or senior standing in the College of Media.

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ADV 409 class schedule data for fall 2021
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	64821	Online	1	1:00PM -2:20PM	TR	n.a.	Kasdan, T	Part of Term: 1 Date Range: 08/23/21-12/08/21 Section Info: This course introduces students to the foundations of entrepreneurship and evolving business models for media ventures. Working both individually and in teams, students will develop an idea for a new business and progress it through many of the stages of entrepreneurship learned in class: ideation; market research; business planning; finance, funding, and monetization; product design; and promotion. For the final project, teams will pitch their businesses to a panel of industry professionals. Please note: This section will have synchronous (live) sessions, to be held during the scheduled class day/time listed in Course Explorer. Restriction(s): Restricted to students with Junior or Senior class standing.