ADV 390

fall 2021
 
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Content Creation
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Credit: 3 hours.

Explores theories of creativity; situates creativity and creative practices within the social structure of organizations that develop creative content; examines the relationship between creative strategy, creative concepts and creative executions; exposes students to the practice of creating content for traditional and non-traditional media vehicles.

Prerequisite: ADV 284.

Advertising majors will be given first priority.

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