MBA 542
Summer 2020 All Classes
All Classes
Credit: 4 hours.
Introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients.
4 graduate hours. No professional credit. Credit is not given for both MBA 542 and BADM 590, Digital Marketing Analytics.
Section Status updates every 10 minutes.
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
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40554
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Online
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IMB
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ARRANGED
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n.a.
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n.a.
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Hartman, K
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40555
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Online
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ONL
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ARRANGED
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n.a.
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n.a.
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Hartman, K
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