BADM 395

Summer 2020 Part of Term S1

Part of Term S1
(4 week) May 18-Jun 12

Credit: 1 TO 4 hours.

Research and readings course for students majoring in business administration. May be taken by students in the college honors program in partial fulfillment of the honors requirements.

May be repeated if topics vary. Not applicable to graduate or professional hours.

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BADM 395 class schedule data for summer 2020
CRN Type Section Time Day Location Instructor Section Details
36913
Online
SMM
ARRANGED
n.a.
n.a.
Wolters, M
Part of Term:
S1
Date Range:
05/18/20-06/12/20
Special Approval:
Instructor Approval Required
Credit:
3 hours
Section Title:
Social Media Marketing
Section Info:
BADM 320 prerequisite will be enforced. The course will focus on the ever growing area of social media marketing. Topics of the course will range from omni-channel marketing, to digital maturity of firms, to social media plan development, to social media segmentation, targeting, and positioning. The course will be giving students a hands-on approach to social media marketing with social media analytics, content creation, and interactive discussion.
Restriction(s):
Restricted to students with Sophomore, Junior, or Senior class standing.
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