SBC 507
spring 2020
All Classes
Promotional Strategy
Credit: 3 hours.
This course will familiarize students with the topic of marketing communications and promotion management, and will teach students the steps for strategically planning a strategic brand communications campaign. The culmination of this course will be a campaign for a real-world client.
3 graduate hours. No professional credit. Prerequisite: Restricted to MS: SBC students.
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