RST 360

fall 2020
 
All Classes
Communication in Recreation, Sport & Tourism

Credit: 3 hours.

Problem-based service learning within recreation, sport and tourism (RST) is utilized to learn integrated marketing and communications (IMC) concepts and develop an IMC plan to solve organizational issues as they relate to RST. IMC concepts within the context of RST addressed in this course include audience analysis, assessing public opinion, message strategy (e.g., promotion, publicity), crisis communication, media relations, image & reputation management, corporate relations, sales, development & fundraising.

Prerequisite: RST 210.

Closed
Section Status Closed
Open
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Open (Restricted)
Section Status Open (Restricted)
Unknown
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