ADV 409

Summer 2019 All Classes

All Classes

Media Entrepreneurship

SHOW FINAL EXAM SCHEDULE

Credit: 3 hours.

Introduces students to the foundations of entrepreneurship and evolving business models for media. Students are introduced to the foundation and context of entrepreneurship. The course will cover the skills and practices necessary for new entrepreneurial ventures, as well as the processes of evaluating an idea, assessing the market, and implementing a new venture. Finally, students will examine business case studies for both successful and unsuccessful media start-ups.

3 undergraduate hours. No graduate credit. Prerequisite: Junior or senior standing in the College of Media.

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ADV 409 class schedule data for summer 2019
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	40279	Online Online	2 2	6:00PM -7:30PM ARRANGED	W n.a.	n.a. n.a.	Raquel, S Raquel, S	Part of Term: S1 Date Range: 05/13/19-06/07/19 Section Info: This course introduces students to the foundations of entrepreneurship and evolving business models for media. This four week course will cover the skills and practices necessary for new entrepreneurial ventures, as well as the processes of evaluating an idea, assessing the market, and implementing a new venture. We will also look at various practical ways to monetize various media platforms for one’s own brand or corporate brand. During the four weeks, all of the content will be video instruction plus a weekly live session with the teacher to discuss topics and homework. In addition, based on availability students will visit entrepreneurial companies, leaders and resources in the downtown Chicago area in person to learn and discover more about media entrepreneurship.