SBC 511

Fall 2019 All Classes

All Classes

Strategic Analytics & Data Visual

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Credit: 2 hours.

This course will prepare students to utilize data for targeting and building customer and brand relationships, with an emphasis on new and emerging media. The students will get exposure to principles of working with structured data using relational databases and data warehouses. They will understand how to work with unstructured data from the web. They will also get exposure to select data mining methods relevant to data commonly worked on by marketing and communication executives and apply these concepts with cases/exercises during each of these modules.

2 graduate hours. No professional credit. Approved for Letter and S/U grading. Prerequisite: Restricted to MS: SBC student.

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SBC 511 class schedule data for fall 2019
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	69954	Online	B	ARRANGED	n.a.	n.a.	Sachdev, V	Date Range: 08/19/19-09/15/19 Section Info: Non-Degree seeking students may enroll on a space-available basis with consent of the department. To request enrollment, please email ms-sbc@illinois.edu Restriction(s): Restricted to MS: Strat Brand Comm Onl -UIUC.