MBA 553

Credit: 4 hours.

Will explore the earlier stages of the entrepreneurial venture process. The course modules will be focused on practical ideas and techniques that entrepreneurs can use to evaluate the potential of market opportunities and make decisions about whether to pursue them in a startup company. This course will also build on concepts, outline strategies, and tactics for forming, financing, and launching the new venture. Topics to be addressed will include developing a go-to market strategy, selecting appropriate revenue and pricing strategies, preparing financial models, raising startup and initial growth financing, and preparing for and managing growth.

4 graduate hours. No professional credit. Credit is not given for both MBA 553 and BADM 590, Entrepreneurship: From Startup to Growth.