SBC 508

Summer 2018 All Classes

All Classes

Messaging Strategy

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Credit: 3 hours.

Creating and executing successful messages across communication channels. Explores the development of persuasive messaging through theories of persuasion, consumer-information processing and theories of creativity. The course examines the relationship between creative strategy and creative executions while allowing students to practice creating content for traditional and non-traditional media. Strategic brand communication manages every message and contact point within an organization. Audiences include not only consumers, but employees, stockholders, the media, and others.

3 graduate hours. No professional credit. Prerequisite: SBC 507.

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SBC 508 class schedule data for summer 2018
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	39511	Online	A	ARRANGED	n.a.	n.a.	Mabry-Flynn, A	Date Range: 07/09/18-08/12/18 Section Info: Creating and executing successful messages across communication channels. Explores the development of persuasive messaging through theories of persuasion, consumer-information processing and theories of creativity. The course examines the relationship between creative strategy and creative executions while allowing students to practice creating content for traditional and non-traditional media. Strategic brand communication manages every message and contact point within an organization. Audiences include not only consumers, but employees, stockholders, the media, and others. 3 graduate hours. No professional credit. Prerequisites are not being enforced for this course. Non-Degree seeking students may enroll on a space-available basis with consent of the department. To request enrollment, please complete the “Non-Degree Enrollment Request Form” here: https://sbc.illinois.edu/non-degree-request-information/https://illinois.edu/fb/sec/9478165 Restriction(s): Restricted to MS: Strat Brand Comm Onl -UIUC.