ADV 284

spring 2018

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Consumer Insight

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Credit: 3 hours.

Course focuses on methods of eliciting consumer insight. In particular, this class introduces the process and applied outcomes of consumer insight in terms of building brand strategy. Techniques for persuasive presentation of insight will also be introduced.

Prerequisite: ADV 281.

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Detail	Status		CRN	Type	Section	Time	Day	Location	Instructor