JOUR 360

Fall 2018 Part of Term B

Part of Term B
Oct 22-Dec 12

The Media and You

SHOW FINAL EXAM SCHEDULE

Credit: 3 hours.

The course will survey contemporary public relations to clarify several elements: publicity, advertising, branding, press agentry, public affairs, issues management, lobbying, investor relations and development. Students will learn to work with the press and the ethical dimensions of the relationships that form. The course will employ real and hypothetical case studies. Teams will develop strategies to reach a PR goal. Each team will make presentations to be judged by real clients or the instructor and guest judges.

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JOUR 360 class schedule data for fall 2018
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	64428	Lecture-Discussion	1	1:00PM -3:50PM	MW	Gregory Hall	Tate, A	Part of Term: B Date Range: 10/22/18-12/12/18 Section Info: *Eligible for PR minor. https://media.illinois.edu/pr_minor The Media and You: Getting the Message Out This course will equip students and practitioners in Journalism, Public Relations, Business, Agriculture and Science and Technology fields with practical knowledge and tools to understand and work with all forms of media to achieve their goals. The course will include a quick survey of contemporary Public Relations and clarify several discrete elements: publicity, advertising, branding, press agency, public affairs, issues management, lobbying, investor relations and development. This will set the stage for this course, which will focus on working with and, at times, around news media. The core issue of working with the media will encompass guidelines for good media relations, guidelines for working with the press, and understanding the ethical dimensions of the relationships that form. The course will employ case studies, real and hypothetical. The class will break into small groups for the last four or five sessions to develop a set of strategies, employing an array of media, to reach a PR goal the instructor will develop. The instructor will solicit real world opportunities for class teams to work with local/regional interests on a media and communications plan that suits the client.